This module sets your expectations for your new online business. I bluntly explain exactly what you need to succeed financially. Finally, I'll guide you through your business planning process. I suggest that you come back here after you have completed Modules 2 through 6 to revise your plan.
We will cover all aspects of Internet Marketing
On some topics, I will recommend that you purchase a more comprehensive course.
I will also recommend a variety of tools and services.
Some are free, some are free trials, some cost money.
I use them all.
So who am I? My name is Doug Noll.
Professionally, I hold two graduate degrees. JD and MA
I am a lawyer, and I no longer practice law. I am a professional mediator and arbitrator.
The Great Recession of 2008 crushed my professional practice…
Forcing me to reinvent myself and
Create an alternative revenue stream not dependent on engagements, clients, or billable hours.
I discovered Internet Marketing.
My first product was my online course, Negotiation Mastery for the Legal Professional
This was an advanced, online legal negotiation training for lawyers.
Over the years, I expanded my foray into Internet Marketing..
Promoting my third and fourth books
De-Escalate became an Amazon best-seller
I created more courses…
And started doing marketing webinars to promote them.
Then learned about affiliate marketing.
I’ve been trained by some very successful and talented mentors.
And I’m going to share everything I’ve learned with you.
Setting Realistic Expectations
How Long Will You Take To Make Decent Money?
Follow My Training…
And Expect to Start Making Some Money In 6-12 Months
Internet Marketing Takes Time Just Like Any Other Business
You Must Master Many Skills And Strategies
You Will Fail….Often
You Will Feel Like Giving Up…
Don’t Give Up!
You Must Cultivate Patience and Persistence
You Must Watch This Training Over and Over Until You Understand The Concepts
You Must Experiment Over and Over
You Must Make Data-Driven Decisions
Which Means That You Must Collect Good Data and Analyze It
I’ll Show You How To Do All Of This
But You Have To Do The Work
Personally, I Find This Work To Be Fun.
It’s A Huge Puzzle To Be Solved
And The Pay Off Can Be Huge
Approach This Like The Business It Is
Try To Put In An Hour A Day
Break Down Tasks Into Tiny Chunks
Watch Out For Overwhelm
If You Feel Overwhelmed…Just Focus On The Next 15 Minute Task
I Will Answer Your Questions via Email
I Will Also Consult With You via Zoom (but I have to charge for that).
Ok, that the basic stuff.
Let’s Move On To Your Business Plan
Go On To The Next Lesson
You will be learning how to accomplish many tasks.
Some will be daily.
Some will be weekly.
Some will be monthly.
You will be able to control when you perform most tasks.
The first couple of times, the tasks will be fun and interesting.
They will get boring fast.
You will want to do anything else.
Stay on task.
Doing your tasks every day or every week without fail…
Is a major factor in your success.
Manage yourself wisely.
In this lesson, I have included a link to a webinar from one of my mentors..
He has a program called Time Bank GPS. Click Here to Watch His Webinar
Follow his advice and instructions.
Don’t talk about your business.
You need all the positive energy you can muster.
Internet marketing requires hard work
Your friends and acquaintences will
Make fun of you for trying to start a new business…
If you talk about it.
Keep your business your own business.
This will take some time to develop.
You will not see instant results.
You have to trust in the process.
Even when things don’t look so great.
This will be clearer in the next chapter.
You will get the basics here.
There is a lot more to learn and master.
I’ll make my recommendations as we go along.
Your 5 Habits of Success
Manage yourself wisely
Don’t talk about your business
See you in the next lesson..
Every business need tools.
Internet marketing is no different.
Here’s what you need (and probably already have)
A solid, modern, fast desktop computer
With two monitors if you can afford them
You can use a laptop…
But they are too small to be efficient.
And you will want two screens to work with.
I’m a PC guy.
IOS will work however.
You need the highest Internet speed you can afford.
You should be cabled with an Ethernet cable into your router.
Wifi is for fun stuff, not serious business.
If that’s all you have, it will work.
You will just be slower.
Here’s the essential software list
Not Google Docs
Word has some features that will make your life a lot easier.
You’ll use Power Point to
Build YouTube videos
Notepad comes with Windows.
It’s a simple text editor and very handy.
OK, you can use Google Sheets instead.
An image editing software
Photoshop, if you have it and know the basics
GIMP is pretty much just like Photoshop and it’s FREE.
Screen shot software like the Microsoft Snipping Tool
A dedicated workspace
Working in bed will not work
You need a desk and chair in a space that you only use for your business
Not for fun or games. Work.
Ideally, you should have a backdrop.
You will become a video producer and will need your background clean and professional
Let’s move on to the next lesson.
In this chapter, we are going to put together a business plan..
That will include a pro forma revenue and expense statement,
And a planning tool to keep you organized.
What we cover here will not always make a lot of sense right now.
When you are done with course, come back here and watch these lessons again.
Right now, let’s look at your Internet business from 50,000 feet.
We can get into the weeds later.
Good. On to the next lesson
Download the Excel spreadsheet here
This is a business model
The numbers are made up by me
However, I think they approximate reality enough for planning purposes
As you work through the course, revisit this spreadsheet and start adding in your real numbers
Let’s walk through it slowly.
The way to be consistent is to have a daily and monthly plan
This is a simple process that you repeat on at least a weekly basis.
First, you need a blank calendar
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